2017-10-30
点击:人次金秋10月,华翔作为参展商参加的美国哥伦布2017国际热处理展已经圆满结束,此次展会在大家的全力支持与配合下效果显著,共收获意向客户2个,意向员工1名,意向供应商6家,及潜在客户名片40余张,并且现场反响良好,让更多同行了解、认可了华翔,打响了华翔进军国际市场的第一枪。
2017年上半年随着全球经济继续稳定增长,热处理行业受益于温和的外需、稳定的政治环境和工业企业盈利回暖,呈现七年来首次“同步复苏”局面,中国制造业内部结构也从劳动密集型、资源密集型的传统制造业开始向知识密集型的新兴制造业转型。华翔电炉作为高新技术企业已做好万全准备,愿与大家一起沿着中国制造业品牌化、国际化的道路砥砺前行,创造新的突破。
此次展会从前期筹备到参展经历了许多坎坷,也总结很多经验教训。展前准备一定要充分,由于是独立参展,从展位预定,展板样式,宣传资料,桌椅板凳,糖果礼品,行程规划等都要自己准备,其间内容繁多,建议早做准备,并且列出详细物品资料准备进度表,定期更新,以免遗忘或出错,并且要对公司产品,零部件及相关配置有充分认识,避免现场出现沟通不畅的情况。
展会现场无论从形象设计,参展人员着装等细微之处都尽显专业,我们也不例外,为公司在客户中建立了良好的形象。我们是首次参加国外展会,很多客户都不认识我们,我们抱着主动出击的态度,发挥好销售人员胆大心细、主动交流深厚功底,最好能顺便带点小礼品给客户,能让互相的沟通更加顺畅。
分析客户并记录展会现场人多且杂,尽量留下每个潜在客户的联系方式,并提前做好表格,备注好每个客户的姓名、职位、国家、联系方式与购买意向,提升后期工作效率。
此次展会取得了圆满的成功,使我们的视野更加开阔,信息更加先进。通过此次展会我们搜集信息关注其他几家世界顶尖同行正在推广的产品,了解行业发展新动向。此次展会也搜集了很多泵类,石墨板类,风扇类供应商的信息,便于以后降本增效及产品升级所需。会后我们会积极整理相关信息,进一步推进相关业务进展。
供稿人:外贸部吕鹏
29th Heat Treating Society Conference & Exposition
October 24-26, 2017
Columbus, Ohio, USA
The 29th Heat Treating Society Conference & Exposition in Columbus has brought to a successful close. The exhibition influence was remarkable with 2 intention clients, 1 potential employee, 6 intention providers, and 40 business cards. More and more customers and colleagues know and accept the Huaxiang, which fired the first shot of Huaxiang to enter the international market.
In the first half of 2017, with the steady growth of the global economy, the heat treatment industry benefited from mild external demand, stable political environment and industrial enterprises' profitability, showing the first time of "synchronous recovery" in the past seven years. The internal structure of China's manufacturing industry has also transformed from a labor-intensive and resource intensive traditional manufacturing industry to a knowledge-based new manufacturing industry. Huaxiang as high-tech enterprises have been well prepared to create new breakthrough.
From the early preparation to the exhibition, we experienced a lot of frustrations, and also summed up a lot of experience and lessons. First in first, Full preparations must be made before the exhibition. As we sign up directly with ASM, we must prepare for bookings, display boards, publicity materials, tables and chairs, candy gifts, travel plans, etc. It is suggested that we should prepare early, and list detailed product information, prepare progress schedule and update regularly, so as not to forget or make mistakes, we should also fully understand the company's products, components and related configurations, so as to avoid the situation of poor communication on the spot.
Analysis of customers and records, the exhibition site is complicated, try to leave every potential customer's contact way, and make a form ahead of time, remark each customer's name, position, country, contact way and purchase intention, it will help us to improve the later work efficiency.
The exhibition has achieved a successful success, making our vision more open and more advanced in information. Through this transfer, we collect information about the products that other world's top counterparts are promoting, and understand the new trends in industry development. The exhibition also collected a lot of pump, graphite plate, fan suppliers information, easy to reduce the efficiency and product upgrade. After the meeting, we will actively organize the relevant information and further advance the related business progress.
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